Cultural transformation for a digital tomorrow

Dejan Turk7

In March 1989, Tim Berners-Lee wrote a document entitled "Information Management: A Proposal". His boss at the time was not immediately excited about the idea, but he nevertheless gave Tim time to continue the project.

A year and a half later, Tim presented the foundations of today's internet. In 2004, he was knighted by Queen Elizabeth II for his work.

In 30 years, the internet has become a driver of development. I can hardly imagine one day without connecting to the internet. Actually, it is practically impossible to do anything without the internet. We talk, text each other, save, send, update and upload files, and check facts on the internet. Digitalisation is here and now. Automation and robotics will ensure higher productivity, simpler work and, eventually, higher profits. But is this really so?

The fast development of technology has caused a lot of changes in companies. Adapting to changes in the environment has shown to be the main challenge. We need to create a culture which will enable companies to dictate these changes. Those who need to adapt to changes first are leaders, who should later be followed by other teams. Leading by example is thus of key importance at all levels, from the president of the management board to the leader of a smaller team.

I am an advocate of small and agile teams. Such a way of organisation finds it easier to accept responsibility, and has more powers at considerably lower levels of organisation. At the same time, teams are more responsive and efficient. A leader must also be an inspiration, and must recognise changes in dynamics and adapt quickly in order to tackle challenges. A leader must be an influencer.

To conclude, I would point to a quote by Sir Tim Berners-Lee: "We need diversity of thought in the world to face the new challenges." Differences and changes ensure progress, we only need to be aware that there is nothing wrong with that. Only in this way will we be able to create a better culture and achieve higher goals.

Dejan Turk, the president of the management board of A1 Slovenija